Why You Hate Sales & Marketing (+ What To Do About It)

“Be a lamp, or a lifeboat, or a ladder. Help someone’s soul heal. Walk out of your house like a shepherd.”
~ Rumi

Over the past few years of business coaching, I’ve met many brilliant and gifted business owners whose resistance to selling was crippling their business and their ability to grow. In this piece, I aim to shed light on where that resistance comes from and how to overcome it to make your business a success.

The premise of this piece is based on the following statement. Take a moment now to consider what this really means to you.

You hate sales and marketing because of what you believe sales and marketing represents.

We live in a world where sales has become synonymous with deceitful practices in marketing and advertising. Where selling is a game of persuasion and manipulation. It’s everywhere, it’s on our televisions, our computers, on the streets, on the sides of buildings, on our trains and buses. EVERYWHERE we look we can see intrusive, manipulative and dishonest marketing and advertising practices designed to get us to buy, buy, buy. We live in a world that prioritises profits over people and for people like you and me, this hurts to the core.