Why I Don’t Recommend Starting A Business To Most People

“If you’re starting something on your own, you better have a passion for it, because this is hard work.”
~ Sallie Krawcheck, Co-founder of Ellevest

In this piece, I share with you why I don’t recommend starting a business to most people who ask me about it.

Given what I do — running my own business (from home) and coaching others on how to build and grow theirs — you can bet that I get a lot of people wanting to talk to me about how they might get started as a coach or other online business owner.

I’ve had it many times over the years, basically from people who are unhappy in their 9–5 job and searching for an alternative. Once they learn about what I do, the freedom it affords me and the success I’ve had with it, they are intrigued to explore if the online business world is something that they might also get into.

90% of the time, when I get approached in this way, my heart sinks.

Why?

Because usually, they are enquiring about starting their own business for all the wrong reasons.

The wrong reasons

The main reasons people are wanting to explore starting a business or becoming a coach include:

• Hating their 9–5 job