Who Do You Need To Become In 2024?

Caroline Leon
5 min readJan 16, 2024

“Success is not so much what we have, as it is what we are.”
~ Jim Rohn

Sometimes our inability to achieve our goals comes from a lack of skills or knowledge but often, we actually know what it is that we need to do but for some reason, we simply don’t do it.

Why is that? And how can we become the kind of person that does the very things that will bring us the success we so dearly crave?

I’m going to give you my best answer to these questions.

As I see it, there are 3 main reasons we don’t do what we know we need to do or what we say we want to do.

1. Lack of desire — We don’t actually want to do it. It’s not something we enjoy or have any true desire to do.
2. Lack of knowledge — We don’t know how to do it. The desire is there but the knowhow is not.
3. Presence of fear — We want to do it, maybe even know how to do it but there is some level of fear about what will happen if we do it.

Take a moment now to think about something you set out to achieve this year in your business but failed to do so. Do any of these three reasons apply?

What all of these three have in common for me is they relate to how we’re thinking about the task at hand and how we think about something directly affects how we show up to that thing.

One woman in my business planning workshop shared this comment and it felt so apt:

“I thought I really hated doing administration, marketing, planning, and all of that, for my business. And that I was bad at it. And I have to admit, with my ADD, HSP and possibly autism, it’s a big challenge. But if I take my time, stay in touch with my gut feeling, stay true to my values, accept that I have my own pace, my own way of doing these things, I actually kind of enjoy it. And I feel proud when I’m doing these things. I really do get better at it.”

Can you see how by changing how she showed up to those very tasks she thought she hated, how she felt actually changed?

Consider now something you want to do, know how to do and feel excited to do. I’d guess that nothing would stop you from doing something you feel this way about.



Caroline Leon

Business Coach helping conscious change makers to build and grow sustainable businesses, using strategies rooted in integrity. https://carolineleon.com