Is Your Business Visible Enough?

Photo by lilartsy on Unsplash

“The power of visibility can never be underestimated.”
~ Margaret Cho

Visibility is a topic, much like marketing, that can feel quite anxiety inducing, especially for the more introverted amongst us but it needn’t be so. In this piece, I want to share with you two strategies for greater visibility as well as some simple tasks you can do to have your business be more visible.

Before I get to those though, I just want to say a few words about why visibility is so important. In a nutshell, if people don’t know that your business exists, you won’t be able to generate an income. Not only that but if you don’t continue to grow your audience, i.e. be visible to new people on an ongoing basis, you won’t be able to generate a sustainable income.

Making an effort with visibility is not a one-time thing. You can’t do a couple of podcasts, make a handful of sales and be done with it. If you want a business that continues to generate an income month after month, year after year, you need to be getting in front of people on the regular.

But fear not, being more visible does not mean that you have to shout about yourself or sell your soul. As with everything I teach, being more visible can be done in genuine and authentic ways. In this piece, I share with you the two main strategies for getting more…