How To Cultivate A Strong Business Network

Caroline Leon
7 min readNov 9, 2022

“No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.”
~ Reid Hoffman

I want to talk to you about building a solid business network so that you can feel less alone on your business journey as well as reap the benefits of having more income, opportunities for support and collaboration and growth.

Operating as a solopreneur can be a lonely business indeed. Many of us spend all day home alone, working in front of a computer with nobody to bounce ideas off, share our coffee breaks with or to give us encouragement when we start to doubt ourselves.

It’s for this reason that I believe it’s so important to consciously create a business community to surround ourselves with. That is, a group of people who support and have an influence (directly or indirectly) on your business. Whether we do this or not, there will always be people who influence our business but not necessarily always in positive ways. In this letter, I’d like to make the case for getting intentional about creating a business network that includes the following people:

  1. Your ideal clients.
  2. Your mentors.
  3. Your collaborators.
  4. Your Mastermind.

Your Ideal Clients

I know that you’ve probably already heard this a million times already, but it bears repeating. Having clarity on who your ideal client is, is incredibly important for your business. If you don’t get intentional about who your business serves and then make serious efforts to be in touch with those people on a regular basis, your business simply won’t grow. A lot of people get stuck trying to define their ideal client — with client avatar exercises a plenty on the internet, it can sometimes feel impossible to get down to the level of detail that we’re expected to. I have a few suggestions to make this process easier.

  1. Think about your ideal client for now. When we feel pressured to come up with our perfect ideal client for evermore, it can feel overwhelming and restrictive at the same time. Don’t worry about whether or not this is going to be your one and only, simply think about who you feel called to work with now. This…



Caroline Leon

Business Coach helping conscious change makers to build and grow sustainable businesses, using strategies rooted in integrity.