How Easy Is It For Your Ideal Clients To Find You?

Today I want to talk to you about how easy you are making it for your right-fit people to find and to buy from you and share some simple steps you can take to really improve your reachability.

I listened to an amazing recording of a Marketing workshop run by the wonderful Tad Hargraves in which he shares, among other things, the idea that our right-fit people are looking for us, yet so many of us are doing a terrible job at allowing ourselves to be found. He stresses the importance of having clear paths that lead people right to our door and uses this analogy:

“So many people set up their businesses in the middle of a forest with no paths leading to it. They are hoping that somehow, lost in the woods, the right people will stumble upon them and want to buy what they’re offering.”

The more paths you have established that lead to your door, the more easily you can be found and ultimately the more revenue you will generate. One caveat to this is that some people have the paths piece down only to drop the ball when people show up at their door. More on that below.

Today, I’d love to encourage you to take a moment to consider the paths you have set up. Below are some examples of paths you might have in place or that you might consider setting up: