Getting Clear On Your Sales Strategy

Caroline Leon
6 min readJul 27, 2022

“Communication is merely an exchange of information, but connection is an exchange of our humanity.”

~ Sean Stephenson

I share lots of different strategies in my articles and weekly letters but in this piece, I want to focus on getting clear on and really defining your sales strategy, which is, if you think about it, one of the most important business strategies you’ll ever implement. Because without sales there is no business.

So before we dive in, take a moment and feel into your answer to this question:

What is your sales strategy?

Take a moment. Really think about it. What strategy do you employ in your business to get a steady flow of sales?

If this question sees you umming and ahhing then I encourage you to read on.

First of all, there is no shame in not having a clear answer to this question and if you do, I applaud you and would love you to head to the comments now and share your strategy with us. But for those of you that don’t have a crystal clear answer at hand. I get it. With so much competing advice out there on the internet about how to build and grow a successful business, what I see most often is this.

Overwhelmed business owners trying to do all of the things and wondering why nothing is working.

Trying to blog, do newsletters, sales funnels, welcome sequences, Instagram stories, Facebook advertising, free challenges, webinars, podcasts, free sessions, freebie opt-ins, networking and, and, and!

The problem with this is that when we fail to go deep on any one strategy, we fail to achieve mastery and we, therefore, don’t see the results we’re hoping for. My recommendation for you here is to spend some time seriously contemplating what your sales strategy could be. What strategy you’ll invest your time, energy and focused attention on, consistently.

Your final sales strategy might be a combination of steps but it must be a departure from your current habit of throwing things at the wall in the hope that something will stick. It’s also advisable that you choose something that you feel you can commit to over the long haul. Strategies only work if a) they are sound (i.e. fit for purpose) and b) we…

Caroline Leon

Business Coach helping conscious change makers to build and grow sustainable businesses, using strategies rooted in integrity.