Getting Clear On Your Sales Strategy

“Communication is merely an exchange of information, but connection is an exchange of our humanity.”

~ Sean Stephenson

I share lots of different strategies in my articles and weekly letters but in this piece, I want to focus on getting clear on and really defining your sales strategy, which is, if you think about it, one of the most important business strategies you’ll ever implement. Because without sales there is no business.

So before we dive in, take a moment and feel into your answer to this question:

What is your sales strategy?

Take a moment. Really think about it. What strategy do you employ in your business to get a steady flow of sales?

If this question sees you umming and ahhing then I encourage you to read on.

First of all, there is no shame in not having a clear answer to this question and if you do, I applaud you and would love you to head to the comments now and share your strategy with us. But for those of you that don’t have a crystal clear answer at hand. I get it. With so much competing advice out there on the internet about how to build and grow a successful business, what I see most often is this.

Overwhelmed business owners trying to do all of the things and wondering why nothing is…