“You never fail until you stop trying.”
~ Albert Einstein
It’s my firm belief that there are certain things in business that require a certain level of consistency in order to support your business growth. Creating valuable content for your audience on the regular is just one of those things. Others might include regular outreach, sticking to a sustainable work schedule and other business growth activities.
That said, we all struggle with consistency some of the time. Why? Because we’re not machines. We are human, who have a life to live beyond our work that can include ups and downs, personal challenges, emotional upheaval and rough patches. We all know what it’s like to set yourself a goal or commit to a habit only to fall off the horse at some point down the line.
I used to let falling off the horse derail me, it would impact my confidence and mental fortitude and I would find myself giving up on whatever it was I had set out to achieve. Thankfully, I managed to change that many years ago and now firmly believe in the age old idiom that it doesn’t matter how many times you fall off the horse, what matters is how many times you get back on. Easier said than done, I know.
So, I thought I would share with you the process I have followed to get back on track with my content creation habit.
1. Getting honest with ourselves
With all that we have to deal with in life and business, it’s pretty easy to let ourselves off the hook with certain things. If we are busy with other work, parenting, life challenges etc, then it makes sense that certain things slip by the wayside. But we always have a choice. I could make every excuse in the book for not being consistent with my weekly newsletter but if I’m really honest with myself, I know that I’ve allowed a really important business activity to fall by the wayside, which, if left unaddressed, is only going to cause me more headaches down the line.
When I have no new content to repurpose my entire marketing strategy dries up, which will lead to reduced visibility of my business, which in turn will lead to less clients and less income. Not a good look for a business coach!