Five Possible Reasons For Your Failed Launch
“The only real mistake is the one from which we learn nothing.”
~ Henry Ford
In this piece, I want to talk about launching. Not how to launch, I have a workshop coming up on that. I’d like to shed some light on the possible reasons why launching may not have worked for you in the past. Either in that not enough people signed up for your offering or nobody at all did.
I believe there are 5 possible reasons a launch wouldn’t get the results you were hoping for or expecting.
1. What you offered wasn’t something your people wanted or needed
This happens when we create something we think our people need but we do so without consulting them about it first. I see this time and time again, business owners creating what their would-be clients need without taking the time to figure out what they actually want. Doing some simple audience research can solve this problem.
This could be in-depth audience research calls to find out what people need from you. I wrote a whole post on my approach to these calls here. If you are worried that asking what your people want won’t get the results you were hoping for I have something you can do instead. Instead of asking open-ended questions about what your people need support with, instead create a rough outline of…
