Authentic Outreach: What It Is And Why It’s Important

“Be a lamp, or a lifeboat, or a ladder. Help someone’s soul heal. Walk out of your house like a shepherd.”
~ Rumi

In this piece, I want to share with you a key way to grow your service-based, purpose-driven business in a sustainable and conscious way.

Alongside content creation, authentic outreach is something you should be practicing daily in your business if you want it to grow and thrive.

So what is authentic outreach? Well in the context of growing your business, essentially it means connecting with people in your community and beyond in a direct, personal and meaningful way. By outreach, what I’m talking about is intentionally reaching out to people with the dual purpose of connecting on a deeper level and doing what you can to be of service.

If it’s still not entirely clear what I mean, It might be helpful to also tell you what authentic outreach is not.

It’s not:

• Marketing to your audience.
• Spamming people.
• Pitching your products and services.
• Posting on social media.
• Blogging.
• Email marketing.
• Newsletters.