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Are You Paying Enough Attention to Your Business Model?

Caroline Leon
6 min readJan 18, 2022

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Photo by Avel Chuklanov on Unsplash

“Most people overestimate what they can do in one year and underestimate what they can do in ten years.”
~ Bill Gates

While planning my year with my 1:1 clients, current mastermind participants and for my own business, there are a couple of things I’ve been called to share with you. Top of that list is why paying attention to your business model is so important, not only for the health of your business but also for your sanity and quality of life.

I don’t know why, but “business model” is not something I see talked about all that often when it comes to building a sustainable online business, but it’s absolutely key to your business and personal success.

If you’re sitting here wondering what exactly I mean by business model, don’t worry I’ve got you.

The term business model is one of those business concepts that many business owners will have some idea of what it means, but if pressed couldn’t quite articulate or describe all of the key elements. Like many other business terms, the definition will change depending on who you talk to or which google search result you look at.

One technical definition is this:

“A business model is a company’s core strategy for profitably doing business. Models

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Caroline Leon
Caroline Leon

Written by Caroline Leon

Business Coach helping conscious change makers to build and grow sustainable businesses, using strategies rooted in integrity. https://carolineleon.com

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