8 Ways To Grow Your Audience

Caroline Leon
8 min readDec 12, 2023

“So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.”

~ Seth Godin

The cold hard truth is that you can’t succeed in business if people don’t know you exist.

A group of people who not only know you exist but who are interested in you and your work is what I call your business audience.

These are the people who follow you on social, the people subscribed to your newsletter, the people in your network, who you have some sort of business-related connection with. Essentially they are the people who are listening to what you have to say and are on some level interested in what you are selling.

Without an audience to sell to. It’s hard to build a thriving and sustainable business. It’s hard to get clients, fill programs and workshops, grow your list and create passive income.

Now I’m not saying you can’t succeed in business without 10,000 followers on Instagram or at least 2000 subscribers on your email list. I’m doing pretty well myself without either of those! But you do need people to sell to or your marketing efforts and launches will feel like shouting into the abyss.

If you’re feeling like one of the best kept secrets in your industry, I highly recommend spending time working on some or all of the following. many of the links below take you to further reading, so if you are serious about taking action on these strategies, feel free to go a bit deeper by clicking the links.

1. Content Marketing

I know, I know, everyone and their dog has probably told you how important it is to create content for your business and unless content creation comes naturally to you, it can feel like a real drag. However, it’s undoubtedly one of the best ways i know to grow and nurture your audience.

Two things are important here.

Firstly, you need a content marketing system. It’s no good creating content without a clear strategy or some intention behind what you create. I teach a create — repurpose — promote model, which moves you away from spending hours on one blog post only to post it, get a handful of…



Caroline Leon

Business Coach helping conscious change makers to build and grow sustainable businesses, using strategies rooted in integrity. https://carolineleon.com