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5 Things I Recommend When Niching Feels Impossible
“The only time I see a niche working in a coach’s favor is when it emerges on its own”
~ Steve Chandler
As business owners, we’ve all heard the advice that we must niche in order to be truly successful. This can feel pretty disheartening for those folks who find the task impossible. I regularly work with people who feel like they should have a niche but, despite trying every niching exercise out there, find the whole thing entirely anxiety inducing.
Just to make sure we’re on the same page, a simple definition of niche that I like to use is this:
The problem you solve and the people you solve it for.
If you are in this situation yourself, read on for 5 things you can do to move forward in your business regardless.
1. Stop trying to force it
I’ve watched countless business owners trying to contort themselves into a niche that doesn’t truly fit for them. It’s painful to watch, so I can only imagine how painful it must be for the business owner.
When working with clients in this predicament, I usually start by inviting them to give themselves a break from trying to come up with the perfect niche.
