4 Ways To Turn Pro In Your Business

“When we turn pro, we give up a life that we may have become extremely comfortable with. We give up a self that we have come to identify with and to call our own.”
~ Steven Pressfield

If you are struggling to see positive and financially sustainable results in your business, theres a good chance you are still treating your business like a hobby rather than showing up for it as a true professional. Before you read on ask yourself if you genuinely feel that you are doing all you can to make your business a success? Are you taking full responsibility for your business and what happens in it?

Early on in my entrepreneurial journey after years of trying to begin with my business, I read a book called Turning Pro by Steven Pressfield (all quotes in this post are from the book) and it changed everything for me. His approach in the book is direct to say the least and in it he compares what he calls the amateur and the pro and refers to his life in two parts, before turning pro and after. Stating in no uncertain terms that “After is better.” I most certainly agree.

I want to share with you the four ways in which we can begin to turn pro in our businesses and reap the rewards of doing so, which I might add are not purely financial.

1. Change your mindset

To turn pro is a decision. And it’s a decision we often avoid taking because in avoiding the decision we also avoid risking failure. It’s a decision to take yourself and your business seriously. Because if we don’t take it seriously, we can’t expect anyone else to. I’ve worked with a lot of people who resist turning pro because they fear that if they truly take their business seriously and show up as powerfully as they possibly can and they fail…then what? Where do you go from there?

So instead of turning pro, we stay small, telling ourselves (often unconsciously) that if I don’t give it my all then when things go wrong I can say, “well I didn’t give it my all so that’s probably why it didn’t work” Can you see how illogical this is? Personally, I like to think that it’s better to have tried and failed than to never have tried at all. What if truly making the decision to turn pro and to show up to your business with all the power you can muster, means that…