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4 Business Areas To Focus On In 2022

Caroline Leon
7 min readJan 4, 2022

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Photo by Ana Tavares on Unsplash

“Far and away the best prize that life offers is the chance to work hard at work worth doing.”

~ Theodore Roosevelt

In pulling together the curriculum for my group mastermind, I’ve identified 4 key areas of your business to work on over the coming year. In this piece, I share what those 4 areas are and a few things under each that you might want to consider planning in for 2022. This piece is jam-packed with links to further reading, so I recommend that you bookmark this piece and take some time to really work through it, doing so will really give you a sense of the approach I teach to my paying clients.

The four key areas are:

  1. Purpose
  2. Marketing
  3. Operations
  4. Business Model

It’s my firm belief that when you take time to work on each of these, your business will grow. Let’s take each of them in turn.

1. Purpose

This is all about the reason your business exists and the ideas and big why upon which it is built. It’s the message you share with the world. Under purpose it’s important to explore…

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Caroline Leon
Caroline Leon

Written by Caroline Leon

Business Coach helping conscious change makers to build and grow sustainable businesses, using strategies rooted in integrity. https://carolineleon.com

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