3 Ways To Conduct More Loving Launches

“Love is like the wind, you can’t see it but you can feel it.”
~ Nicholas Sparks

I’m going to share with you 3 ways I like to conduct more loving launches.

You’ve likely been on the receiving end of an annoying and spammy launch or two. You know the type, where we’re bombarded by emails laden with manipulation, using all the tricks in the book to get us to BUY NOW. Countdown timers, time related bonuses, language that plays on our fear of missing out, to name just a few of the tactics many online businesses employ to leave us feeling anxious and reaching for our credit card.

If you’ve ever felt stressed by someone else’s launch or anxious because you feel torn about whether or not you really need what’s being sold, then for sure you’ve been on the receiving end of some launch manipulation.

Early on in my business, I noticed not only how stressed I felt by other people’s launches but also how uncomfortable I felt about running my own. I followed the mainstream advice about launching and it felt unnatural and icky to me. Did I make sales? Sure but I didn’t feel good doing it. Since then I’ve learned that it’s not only possible to feel good about launching but for it to feel good for your audience too.