3 Ways To Conduct More Loving Launches

Caroline Leon
7 min readNov 3, 2022

“Love is like the wind, you can’t see it but you can feel it.”
~ Nicholas Sparks

I’m going to share with you 3 ways I like to conduct more loving launches.

You’ve likely been on the receiving end of an annoying and spammy launch or two. You know the type, where we’re bombarded by emails laden with manipulation, using all the tricks in the book to get us to BUY NOW. Countdown timers, time related bonuses, language that plays on our fear of missing out, to name just a few of the tactics many online businesses employ to leave us feeling anxious and reaching for our credit card.

If you’ve ever felt stressed by someone else’s launch or anxious because you feel torn about whether or not you really need what’s being sold, then for sure you’ve been on the receiving end of some launch manipulation.

Early on in my business, I noticed not only how stressed I felt by other people’s launches but also how uncomfortable I felt about running my own. I followed the mainstream advice about launching and it felt unnatural and icky to me. Did I make sales? Sure but I didn’t feel good doing it. Since then I’ve learned that it’s not only possible to feel good about launching but for it to feel good for your audience too.

A few years ago after experimenting in my own business and watching how some of my more ethical business mentors were launching, I came up with the concept of Loving Launches, which I’ve since taught to countless clients and mastermind participants. The main idea behind this approach is that your launches can feel loving to those on the receiving end of your launch materials and can therefore also feel good for you to execute.

Today I’d like to share with you 3 easy and practical ways to make your launches more loving.

1. Separate out your content and your sales copy

This is a big one and warrants some explanation.

Often what we see online is a manipulative blend of content (designed to appear useful) and the sales pitch (woven into the content). See below for an example of a launch email you could quite easily receive:

Subject: How to execute more loving launches

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Caroline Leon

Business Coach helping conscious change makers to build and grow sustainable businesses, using strategies rooted in integrity. https://carolineleon.com