In this article, I share the tools and strategies I’ve adopted over the years to facilitate a consistent content creation habit for my business.
I hadn’t fully appreciated, till I started to really think about it, just how many things I have in place to make the delivery of my content marketing strategy as easeful as possible.
Without further ado let’s dive in.
1. I create sacred space.
Since my business really took off a year or so ago, my schedule has become very full. Despite that, I have Monday mornings blocked off in my calendar for content creation. This time is held sacred, I don’t bump it to squeeze in other things, I don’t skip out on it when I don’t feel like it. Monday mornings = content creation and that’s just the way it is. Does that mean I always produce a finished piece? Nope, sometimes despite my best efforts, I don’t get a piece of content created or published but the commitment to trying is there.
Something to mention is that I used to have content creation in my schedule daily and I actually found that then it was easier to miss or skip those sessions. Knowing that the only space in my week is Monday mornings means that I know that if I don’t do it then, it won’t get done.
2. I have a deadline.
Monday afternoons through to end of play Thursday are filled with 1:1 and group coaching calls. If I don’t get the piece written before lunchtime on Monday, I know it won’t go out because I literally don’t have the space in my week to finish it. This is what happened last week. I have a half written piece about Visibility sat in my drafts folder because it was too big a task to finish in the time I had available and half-way through writing it, I ran out of steam.
Having this lunchtime deadline on a Monday really helps to motivate me to get my ideas out of my head without overthinking it too much. It also means that if I miss the deadline, I don’t send out content that week.
3. I use accountability.
This comes in the form of mindful coworking sessions from the cabin. These are 75 minute sessions that contain movement, meditation and a 52 minute focused working session. They are run by a client of mine…